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Video Marketing in 2025:
Statistics That Matter
The Evolution of Video Marketing
Video has revolutionized the way businesses connect with their audiences. As we progress through 2025, the importance of video in marketing strategies continues to grow exponentially. Our latest research reveals compelling statistics that demonstrate why video remains an indispensable tool for modern marketers.
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Companies that adapt to these trends and implement comprehensive video marketing strategies will likely see significant benefits in brand awareness, engagement, and conversion rates.
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Section 1: Key Video Marketing Insights
Consumer Behaviour
- 91% of consumers actively watch video content online weekly
- 88% have been convinced to purchase a product or service by watching a brand's video
- The average person spends 17 hours per week watching online video content
Business Impact
- 91% of businesses use video as a marketing tool
- 87% of marketers report positive ROI from video marketing
- Video generates 66% more qualified leads annually
- 89% of video marketers plan to increase or maintain their video budget
Platform Performance
- YouTube remains the most popular platform (88% of marketers)
- LinkedIn video marketing continues to grow (80% adoption rate)
- Instagram video engagement has increased by 40% year-over-year
- TikTok has seen a 65% increase in business adoption
Consumer Preferences
- 73% prefer watching short videos to learn about products
- 84% have been convinced to buy a product after watching a brand video
- 96% have watched explainer videos to learn more about services
- 89% want to see more videos from brands
Our analysis…
The data is here and it’s clear: Video marketing is going nowhere! Video as a tool is used by 89% of businesses and is considered integral to the marketing strategy of 95% of marketers – an all-time high. Of course, barriers to adoption still exist for some marketers, with most citing time constraints or simply not knowing where to start as their main obstacles. This hints that getting started with video marketing could feel overwhelming for many. However, 68% who did not use video marketing last year plan to join the party in 2025.
Section 2: Strategic Benefits of Video Marketing
Brand Awareness
- 94% of marketers say video helps increase user understanding
- 86% report increased website traffic from video content
- 81% directly attribute increased sales to video marketing
Customer Experience
- 93% of businesses gained new customers through social media videos
- 87% of consumers want more video content from brands
- 79% say video has convinced them to purchase software or apps
Return on Investment
- 83% say video provides good ROI
- Average website dwell time increases by 88% with video content
- 80% increase in conversion rates on landing pages with videos
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Our analysis…
Live action and animation continue to battle it out for the most popular video format among marketers, with live action comfortably winning. However, this highlights animation as a unique opportunity for brands who want to stand out in their industry. A third of marketers opt for a mix of making videos in-house and using external vendors. This makes sense as different types of videos require differing amounts of effort and expertise. For example, social media videos can be shot in the office on your iPhone, but a product demo or explainer video is likely to require a professional touch. Speaking of which, explainer videos comfortably top the charts as the most popular video type created. As explainer video fans ourselves, this comes as no surprise. Explainer videos are the perfect tool for helping marketers to explain products, services, topics and ideas.
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Section 3: Types of Video Content Driving Results
Most Effective Formats
1. Explainer Videos (72% success rate)
2. Product Demonstrations (65% success rate)
3. Social Media Stories (61% success rate)
4. Customer Testimonials (58% success rate)
5. Educational Content (56% success rate)
Emerging Trends
- Interactive video content up 38%
- AI-powered personalized videos showing 45% higher engagement
- Virtual reality product demonstrations growing by 52%
- Live streaming adoption up 47%
Our analysis…
Now this is very interesting! Last year, we reported that 75% of video marketers had used AI to create or edit videos. This has dropped significantly to 51%. Could this highlight an issue with the quality of AI-generated videos? Perhaps the technology is not yet capable of matching the high standard of human-made videos.
Section 4: Implementation Challenges
Common Obstacles
- Time constraints (64% of businesses)
- Budget limitations (51% of businesses)
- Resource allocation (43% of businesses)
- Technical expertise (38% of businesses)
Success Factors
- Clear marketing strategy (89% importance)
- Quality production value (86% importance)
- Consistent posting schedule (82% importance)
- Platform optimization (79% importance)
Our analysis…
The amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 14% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section). Another thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2025.
Section 5: Future Outlook
Predicted Trends
- Short-form video content will continue to dominate
- AI integration in video creation will increase by 56%
- Virtual and augmented reality adoption will grow by 48%
- Mobile-first video consumption will reach 92%
Investment Priorities
- 72% plan to increase video marketing budgets
- 68% will invest in new video technologies
- 64% focus on improving video production quality
- 59% will expand their video marketing team
Our analysis…
Across the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. When it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts.
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Key Takeaways
- Video remains essential for modern marketing success
- Consumer demand for video content continues to grow
- ROI from video marketing is consistently strong
- Diverse video formats appeal to different audience segments
- Investment in video marketing continues to increase